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Twitter increases business exposure
Much of a business owner’s attention in social media marketing is directed towards Facebook. But Twitter is also a great platform to focus your marketing efforts on - and, when implemented properly,...
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Getting started with Facebook advertising
With social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one...
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Stand out from the crowd on social media
Most of us know that gaining a foothold on social media takes time and effort. But if you’re at the point where you’ve already put in hundreds of hours of work with few results to show for it, you’re...
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New Survey reveals top productivity killers
It’s easy for anyone to speculate about what the top productivity killers are for today’s workforce. What may come to mind first are distractions such as email, social media, or the personal problems...
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Grow your email list using social media
One of the most valuable tools available to the modern-day marketer is the email list. A large one can make you millions, and a small or nonexistent one can prevent your business from properly taking...
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Gain a return on social media marketing
Do you ever feel like your social media efforts are going nowhere? Does it feel like you spend more and more time marketing your small business on Facebook, Twitter and other social media platforms,...
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Twitter warns about cyber attacks
Earlier this month, social media platform Twitter alerted a number of its users to the fact that their accounts may have been hacked into by something, or someone, known as a “state-sponsored actor.”...
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Social Media in the Middle East
It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies...
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How to maximize your YouTube marketing
YouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to...
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Boost productivity when working from home
If you think the idea of working from home sounds too good to be true, it’s not. Since the advent of the Internet, many business owners are open to the adoption of telecommuting, a strategy that allows...
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How to use LinkedIn to create business value
LinkedIn is a highly useful site, but many small businesses simply don't make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and...
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Get ahead in social media with these 10 tools
As a small business owner, you only have so many hours in the day, and managing your social media accounts is likely at the bottom of your to-do list. But while it can be easy to simply put off those...
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How to get 500+ LinkedIn connections
500+ LinkedIn connections can open doors. It can lead to more business, new clients, and provide social proof to yourself or organization. However, getting to 500+ connections can seem like a daunting...
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5 essential uses for iPads at your SMB
Technology continues to trend toward increased mobility, and business practices are headed along with it. Apple’s iPad has fairly universal appeal as a personal tablet, but what about its small- or...
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SMBs on Facebook: 6 tips
Facebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing...
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Facebook releases enterprise messaging app
Facebook is constantly working to improve communication between different parties. What started as a means to communicate socially is now used to improve communication at work, too, through Facebook at...
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Grow sales with these social media options
Every company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a...
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5 tips to turn Instagram followers into buyers
Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from...
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Facebook’s group voice calling
“What’s your Facebook name?” is not a question you’re often asked when someone needs your contact details. In the first place, Facebook messaging isn’t everyone’s voice call app of choice, especially...
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How to create a Facebook ad that sells
Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an...
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